About Wrightwell
The copywriting agency Wrightwell Editorial Services is the business of Kathy Lawrence, a graduate of the ICL sales and marketing programme, a past journalist and editor on a monthly computing journal at Butterworth Scientific, and now an established freelance technology copywriter.
“If the
re are two markets where jargon and buzz words abound, it's marketing and technology. Every technology provider has its own terminology and a whole stack of product names and features that are meaningful internally and to long-term customers, but probably not to anyone else.
“In writing copy for technology marketing, I am always aware that the audience can comprise both technical and line of business, as well as loyal customers and potential new clients. Everything must be explained clearly, but no one should be patronised. It's an interesting line to tread.”
For more views on copywriting and its role in marketing, read the Wrightwell blog.
